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Carmen Li Art Director Carmen understands the effectiveness of branding and design practices that engage target audiences by bridging cultural and geographic barriers. With over 15 years of experience, Carmen believes Creasia Design offers exceptionally cost-effective advertising and design solutions for local and international demographics. Born and raised in Hong Kong, Carmen experienced an interesting mix of Chinese tradition and colonial influence. After her 1992 graduation from the Swire School of Design of Hong Kong Polytechnic University, she became very active in design circles while working in several established Hong Kong studios. In 1996, just before the handover of Hong Kong to the Chinese government, Carmen arrived in New York City with two suitcases and her portfolio. There she began her search for new design opportunities and was quickly recruited by a top advertising agency, Adler, Boshcetto & Peebles—now Draft Worldwide. After two years at ABP, she moved to an international packaging design firm, Nicosia Creative. In the summer of 1999, Carmen joined Cullinane Design and managed Wall Street and Fortune 40 clients. In 2004 Carmen set up Creasia Design, incorporating her unique international sensibility into her own design language. "In order to express ourselves efficiently, we need to understand the target audiences' visual languages and mentalities. That is what we are helping our clients to achieve." |
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| Design works you can find from Carmen Li's personal portfolio: | ||||||||||
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